Unibank's Sattar Kazimov on How to Build and Evolve Your Digital Initiatives

In this episode of Chief Digital Heroes, Matthew speaks with Sattar Kazimov, CDO at Unibank. They discuss the digital evolution of Unibank into being named one of the best banks in Azerbaijan, including how they built customer products and backend digital and IT teams. They also talk about the importance of creating products that fit your customers’ needs, why CDOs need to test and adapt to changing times, and how AI will improve operational efficiency and customer service.

 

Topics discussed:

• How Sattar created and evolved digital initiatives at Unibank, including rolling out mobile banking and building digital teams.
• The importance of knowing your customers and building products that serve them first.
• How Unibank has embarked on its digital transformation, including branching out into partnerships to create a neobank that gained one million customers in 24 months.
• Why the future will only focus on banking and customer experiences, not banks and products.
• How banks can use AI for optimizing processes, improving customer interactions, and enhancing operational efficiency.
• The challenges to digital transformation, including testing and adapting to a constantly changing world.
• Advice to other CDOs to remember to put people first and tech second.